ESPECIALLY A SMALL COMPANY LIKE THIS ONE (BUT IT’S WORTH IT TO CONTROL ONE’S OWN OUTPUT) 11
As a small publisher, we learn to wear many hats. And we don’t just decide in the morning what hat to wear that day; we may change hats hourly or … any minute now.
What sort of hats do we wear most days? The hats below may seem to be in random order, but often our days are like that.
Our main task, besides producing great books, is to create demand for those books. We believe in each Cladach book’s author, message, artfulness, and ability to touch hearts and minds. So we must continually look for ways to convince potential readers that these books will give them enjoyment as well as strength, encouragement, and inspiration.
Manuscripts, drafts, proofs, on the screen or printed out, all need editing. Either Cathy or Christina—or an editor or proofreader hired for the job—goes through the copy with a fine-tooth comb, digging…
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