All the Hats a Publisher Wears

ESPECIALLY A SMALL COMPANY LIKE THIS ONE (BUT IT’S WORTH IT TO CONTROL ONE’S OWN OUTPUT) 11

CLADACH Publishing

As a small publisher, we learn to wear many hats. And we don’t just decide in the morning what hat to wear that day; we may change hats hourly or … any minute now.

What sort of hats do we wear most days? The hats below may seem to be in random order, but often our days are like that.

hat-15MARKETING

Our main task, besides producing great books, is to create demand for those books. We believe in each Cladach book’s author, message, artfulness, and ability to touch hearts and minds. So we must continually look for ways to convince potential readers that these  books will give them enjoyment as well as strength, encouragement, and inspiration.

hat-1COPY EDITOR

Manuscripts, drafts, proofs, on the screen or printed out, all need editing. Either Cathy or Christina—or an editor or proofreader hired for the job—goes through the copy with a fine-tooth comb, digging…

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About Jonathan Caswell

Poet, author, servant of God the Heavenly father and the Lord Jesus Christ...working out his salvation with fear and trembling. - Not trusting in his own deeds, but depending totally upon the finished sacrificial work of Jesus Christ to be, by God's reckoning, a new creature, clothed in Christ's righteousness...which mortal humankind can never attain by their own weak efforts, apart from faith in Christ's work on our behalf. - College-educated, yet wise enough to see that what a man does will not be his ultimate identity nor affect how God sees him or her. - Called by God to do a very difficult thing...apart from God's grace, mercy and strength...to love the sinner (which we all--by nature--are) but hate the sin, which is only paid through Christ, God's Son, - My own God-given gift is that of being a Poet..showing that in all parts of life...God has a loving part in it...as hard as that is to always understand or perceive...given life's realities! Come join me on my journey of discovery?.

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