NOW THIS…IS CREATIVE MARKETING…IF A “little” MISLEADING.
Local fruit stand owner, Tiffany Wheeler, has found that by placing a lowercase “i” in front of the names of all her food products, her sales have drastically increased. Ms. Wheeler told sources, “I think putting the ‘i’ before product names makes people think it has something to do with the Apple technology computer stuff, you know like iPhones and iPads and all that. Don’t tell anyone, but the produce we sell can’t actually hook up to your computer or anything.”
Based on the high demand for Ms. Wheeler’s iProduce, she has increased the prices on the following top-selling produce items:
- iBananas – $19.99 for 6
- iPeaches – $9 each
- iApples – $32 each (increased price due to coincidental name of fruit)
- iBoiledPeanuts – $3.50 per peanut
- iBagsOfIce (also called Apple Ice) – $72 per 3lb bag
- iSunflowerSeeds – $9.99 per 1/2 handful
- iCornOnTheCob – $18 for a set of 2
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