EARLY MOXIE VERSUS EARLY COCA COLA ADS…

MOXIE, that grand old stuff,

Had sales enough…

To beat out COKE–

It was no joke–

But the market was getting tough!

Looking at advertising,

Differences not surprising…

Conservative dressed

Were MOXIE’S best,

Respectfully advising!

COKE went for the kill,

Featured women less clothed or still…

Actively

Suggesting MOXIE

Was for the older or ill…!

COKE offered an active life,

Excitement with COKE was rife…

Barely dressed pretty women

MOXIE’S market dimming,

MOXIE, once strong, lost the fight!

–Jonathan Caswell

Image result for coca cola women in ads

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