MADONNA SURE HELPED, ALSO! CUTE MODEL ON THE SIDE..!
Conical Bra (1940s)
Actress Jane Russell was the first to popularize
this new style. Also known as bullet bras, these undergarments remained popular into the mid-1960s. They were so popular in the 40s and 50s that a lot of dresses had bust “darts” in the “wrong” place — this was to accommodate the conical bra most women were wearing. (If you can find one of these dresses, get yourself a conical bra and check out the difference. The misplaced darts will make sense.) Conical bras don’t look great under tight fitting clothing.
Conical bras received a bit of a resurgence in the late 1980s thanks to fashion chameleon Madonna, who sported such a bra in her video for Open Your Heart and while on tour. Today, conical bras have come back into fashion thanks to the AMC show, Mad Men, a show set in the 1960s.