YESSIR…IT IS…MAGNIFICENT! 🙂
My first introduction to Moxie came as I read Stuart Little in the 1950s. Stuart, on his journey to find his lost love Margalo, stopped at a gas station and asked about something to drink.
“Have you any sarsaparilla in your store?” asked Stuart. “I’ve got a ruinous thirst.”
“Certainly,” said the storekeeper. “Gallons of it. Sarsaparilla, root beer, birch beer, ginger ale, Moxie, lemon soda, Coca Cola, Pepsi Cola, Dipsi Cola, Pipsi Cola, Popsi Cola, and raspberry cream tonic. Anything you want.”
At the time I had no idea what Moxie was, but was delighted to find out later that it was a real thing, unlike the Dipsi, Pipsi, and Popsi colas mentioned. And yes, it’s definitely an acquired taste. It’s reminiscent of root beer or sarsparilla, but the dominant flavoring is gentian root, which brings a bitterness to the drink not found in other soft drinks (unless you’re fond of…
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