What “New & Improved” Really Means


A Generous Helping

Why must everything change? I understand that most things have room for improvement, but why do manufacturers and marketers decide they have to continually tinker under the hood of every product? Some things are true… and good… and right just as they are.

We all have favorite consumables: cookies, candles, or soap. It feels like every time you land on that perfect product – the one that fits your tastes exactly, they decide to repackage, update, or rebrand and it isn’t the same! For the love of all that is holy, sometimes, the same is good enough.

We consumers see through marketing tactics. The stores aren’t full of ignorant mice following certain patterns through the maze just to ring a bell so that cheese rains down from the sky. Or are they? After all, when I gave my daughters driving lessons, I taught that the first rule is that “every…

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About Jonathan Caswell

Poet, author, servant of God the Heavenly father and the Lord Jesus Christ...working out his salvation with fear and trembling. - Not trusting in his own deeds, but depending totally upon the finished sacrificial work of Jesus Christ to be, by God's reckoning, a new creature, clothed in Christ's righteousness...which mortal humankind can never attain by their own weak efforts, apart from faith in Christ's work on our behalf. - College-educated, yet wise enough to see that what a man does will not be his ultimate identity nor affect how God sees him or her. - Called by God to do a very difficult thing...apart from God's grace, mercy and strength...to love the sinner (which we all--by nature--are) but hate the sin, which is only paid through Christ, God's Son, - My own God-given gift is that of being a Poet..showing that in all parts of life...God has a loving part in it...as hard as that is to always understand or perceive...given life's realities! Come join me on my journey of discovery?.

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