What “New & Improved” Really Means

I AGREE WITH HIM!

A Generous Helping

Why must everything change? I understand that most things have room for improvement, but why do manufacturers and marketers decide they have to continually tinker under the hood of every product? Some things are true… and good… and right just as they are.

We all have favorite consumables: cookies, candles, or soap. It feels like every time you land on that perfect product – the one that fits your tastes exactly, they decide to repackage, update, or rebrand and it isn’t the same! For the love of all that is holy, sometimes, the same is good enough.

We consumers see through marketing tactics. The stores aren’t full of ignorant mice following certain patterns through the maze just to ring a bell so that cheese rains down from the sky. Or are they? After all, when I gave my daughters driving lessons, I taught that the first rule is that “every…

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About Jonathan Caswell

Mr. Caswell has been composing poetry at least since High School. He has been on WORD PRESS for ten years and contributes to two other blogs beside this one. This blog has a Christian emphasis but all bloggers are welcome. Mr. Caswell chooses to---with permission--re[post material of interest

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