THIS NEEDS PROMOTING—FOR RE-EDUCATION OF OUR YOUNG WOMEN!
A while ago, I watched this interesting video. Caroline Heldman of Occidental College makes some really good points in the first part of her talk about what constitutes sexual objectification. If an ad focuses on just one sexy part of a woman’s body, for example, or implies that being sexually attractive is her most important characteristic, than it is sexual objectification. (That last one covers very nearly all advertising that has women in it!)
Ms. Heldman also points out that such objectification has become increasingly prevalent in the last 10 years, largely due to the increase of consumption of technology. We see approximately 5,000 ads a day. Honestly, that statistic was quite surprising to me.
Her analysis becomes considerably less useful when she gets to the “Plan of Action” part of her talk. She gives a lot of vague fluff about encouraging…
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