A VERY DETAILED ANALYSIS OF A TREND THAT BEGAN IN THE FIFTIES! AND HOW TO PRAY BEST FOR ITS CONSEQUENCES!
October 3, 1956
Southdale Shopping Center, located in Edina, Minnesota, was the first totally enclosed shopping center in the nation. In 1952, its developers, the Dayton family, long-established Minneapolis department store merchants, commissioned the architecture firm Victor Gruen & Associates to create a new form designed to reflect and serve changing patterns of suburban living. The master plan combined elements of the village green, of European city centers, and of elegant arcades and gallerias, in a constant temperature-controlled enclosure. When Southdale opened in 1956, it included 72 stores, and was anchored by two major department stores, all arranged in a two-level design around a brightly lighted center court. It offered free parking, and its 5000 parking spaces were grouped into lots, well marked by clever symbols to aid in locating one’s own in the sea of cars. Not only did Southdale Shopping Center…
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